The University of Birmingham’s School of Education reached out to rebrand their teacher training courses. Many prospective students are thought to be put off the University due to its red brick, Russel Group status. The brief was to create an identity that was welcoming and inclusive. This brand highlights the fun and inspiring nature of training to be a teacher. I was involved in both concept creation and the roll out and artwork of the creative. These concepts evolved into a digital campaign including web banners, social media assets and presentation and email templates. In the future, the School hope to create brochures and fliers that can be distributed once the University opens back up.
